Resumen

CALLE CONDORI, Ángela  y  MUNOZ MAMANI, Antonia Rosa. Estudio de mercado de la predilección de huevos criollos e industriales en la zona de Gran Poder y Challapampa de la ciudad de La Paz. Agro-Vet [online]. 2020, vol.4, n.2, pp. 510-516. ISSN 2523-2037.

Abstract This article is developed on a market study of the predilection of Creóle and industrial eggs in the Great Power and Challapampa área of the city of La Paz, based on the help of surveys carried out, on the predilection of eggs, the wholesalers being the companies such as caysi, san Julián, nutrilon, as well as supermarkets, on the other hand there are al so retailers such as street stall stores, or al so as merchants without a fixed stall. Where it was determined that most people when buying eggs prefer to buy industrial eggs compared to buying Creóle eggs for the economic price, for the wide availability for purchase, for its quality control, because it contains less fat, because it is It is easier for you to prepare it for consumption, due to its taste, because it contains an expiration date

Palabras llave : Huevo criollo; Huevo industrial; Comercialización; Consumidores.