Resumen

MENDOZA OSUNA, Henry Mauricio. Gestión de competencias en carreras del área empresarial, a través de la neuroeducación. Investigación y Negocios [online]. 2018, vol.11, n.17, pp. 30-46. ISSN 2521-2737.

The present investigation arises from the need to find specific stimuli to generate a teaching and learning process that stimulates the student's brain to action, in this case to attention in classes. Neuroeducation and biometric measurement tools allowed us to find important information regarding these stimuli and how to improve teaching work. For this purpose, a mix of traditional methodologies of research and methodologies with biometric tools was used, in this specific case, a Galvanic Response Meter (GSR), from the neuromarketing laboratory of the Clinical Marketing and Business consultancy. For approximately 3 years, in different subjects of the careers in the area of economic, administrative and commercial Sciences at the Domingo Savio Prívate University, students were exposed to different types and forms of stimuli to determine best practices for the setting, methodology and evaluation of the teaching and learning process in the student.

Palabras llave : Neuroeducation; Galvanic Skin response; Competency learning; Neuroscience; Teaching and learning process; Biometric tools.