Resumen

TOLAVI, Iván. Modelo de innovación empresarial para empresas participantes en expocruz 2017. Investigación y Negocios [online]. 2017, vol.10, n.16, pp. 261-272. ISSN 2521-2737.

Abstract With the present research, it is tried to determine the variables that most ¡nfluence innovation in Fexpocruz 2017, the questiontoansweris: What are the determining variables in the generation of innovation in business organizations, participants in the International Fairof Santa Cruz- Expocruz ?, and theobjective,todetermine the variables that ¡nfluence the generation of innovation in the companies participating in Expocruz. The type of research is transversal, descriptive and conclusive, 560 surveys were applied on September 22, 2017, with 40 interviewers divided into two groups, each with supervision, by a researcher. It was possible to determine, in a general way, that the variables that most affect the degree of innovation in companies in Fexpocruz 2017 are technology, managerial capacity, marketing, and to a lesser degree sociocultural aspects, the work culminates with the presentation of a model of business innovation.

Palabras llave : Tradefairs; innovation; Expocruz.