Abstract

AGUIRRE ALVIS, José Luis. Protection and care of the Common House by entertainment education. The case of the radio soap opera "Todo por ella". J. Com. Soc. [online]. 2019, vol.9, n.9, pp. 77-99. ISSN 2412-5733.

The search for media and communication strategies that contribute to transforming living conditions has been the constant attention of the field of communication for development as well as communication for social change. This is the case of a planned use for social change of the entertainment education methodology (E.E.) in the production of the radio soap opera "All for Her" (Todo por ella), aimed to activate collective responsibility in the face of climate change and the deterioration of the environment. The "Proyecto de Educación por Entretenimiento Nuestra Casa Común" operated between 2017 and 2019, and reached a wide range of listeners in Bolivia with the incorporation of elements that encourage informed participation and critical audience, and committing them to give "everything for her"-for the Mother Nature.

Keywords : Radio; entertainment education; climate change; social change; Bolivia.