Resumen

FORNS SAMSO, Paolo Agramont. The Frida Kahlo Corporation of the 21st century: Analyzed through the theory of the aura by Walter Benjamin. J. Com. Soc. [online]. 2018, vol.6, n.6, pp. 169-195. ISSN 2412-5733.

Walter Benjamin exposed the theory of aura in art, a quality that makes art an art. The encounter between the artist and the divine, the here and now, the skill with which a work of art has been created are part of the aura. The Frida Kahlo Corporation has exposed the image and paintings of Frida Kahlo to the mases, turning them into a profitable merchandise. Is the 21st century the Frida Kahlo Corporation a sample of the decline of the aura, according to Benjamin's ideas, in the art of Frida Kahlo? Is this transition the loss of the aura?

Palabras llave : Walter Benjamin; Frida Kahlo; the Theory of the Aura; art; The Frida Kahlo Corporation; massification.