Resumen

THELLAECHE VARGAS, Gabriela. The State of DIRCOM and the companies consultants in strategic communication, Santa Cruz de la Sierra - Bolivia. Rev. aportes de la comunicación [online]. 2015, n.18, pp. 17-23. ISSN 2306-8671.

The objective of this paper was to analyze The State of DirCom and The Companies Consultants in Strategic Communication within the department of Santa Cruz. It was therefore necessary to review and analyze The State of the Directors of Communication "DirCom" and the Companies Consultants in Communication, their role in this growing business sector, progress that has corporate communication in relation to the recent years, its strategic position, explain results within organizations, identifyinghow has established corporate culture and analyze whether current intangible assets are valued. The results mainly emphasizes that the Corporate Communication is increasingly valued and strategic, due to corporate participation and role in the economy and digitization.

Palabras llave : Social Sciences; Humanities; Communication; Corporate.