Resumen

ANAYA DOMINGUEZ, Sandra Elizabeth. Business simulation program. Management of production and logistics: Case Drago. CE [online]. 2017, vol.8, n.22, pp. 41-46. ISSN 2075-8952.

The Business Strategy Game is a business use simulator, which allows to analyze and understand the real behavior of a company and the industry market that accompanies it, through its tools, generating answers based on the decisions made by the competitors of the game. Drago company ¡s one of the seven sportive shoes manufacturing companies that will compete to obtain the best score in the industry marker. It has its production factories in North America and Asia which products are distributed in four geographical áreas: North America, Latin America, Europe - África and Asia - Pacific. The initial strategy proposed by the Drago Company is a wide differentiation for its products, through quality, covering the transnational market, both their own label market and the private label market. The objective of this document is to describe the set of strategies, actions and decisions, with Drago's Production and Logistics management contributed to improving the distribution of products, improving the quality of exports, increasing productivity and reducing the products rejected from years 11 to 18. Carrying out an analysis of íhe initial situation, the strategies and the actions taken each year in Producítion and Logistics of the company and studying the results obtained from tíhe decisions taken by the Management in the simulator program to compare with industry.

Palabras llave : Business Game; Quality; Strategy; Sneakers; Market.