Resumen

RIVERTT R., Fernando. Offline Marketing vs. Online Marketing the need to update our knowledge. CE [online]. 2017, vol.8, n.22, pp. 24-29. ISSN 2075-8952.

The article aims to give some basic points, guidelines on online marketing, previously explaining some of the changes that traditional marketing undergoes in digital or online environments. Also mentioned some concepts, techniques, methodologies and some online marketing trends that fit the current digital interaction. It is mentioned that in Bolivia, online or digital marketing actions are more focused on social networks or social media and the use of online advertising platforms, such as Google adwords, Facebook Ads and others, which are very useful tools, but, however, they aren't developing integral online marketing strategies, that can lead convertion; convertion in a more objective sense, as the generation of Leads (Database) and Leads qualification; the use of it for a better segmentation (Big Data Marketing), and to achieve a better communication -interaction- more suitable in digital channels or online.

Palabras llave : Online Marketing; Digital Marketing.; Inbound Marketing..