Resumo

SALAS CANALES, Hugo Jesús. Green marketing:: The growing business concern for environmental protection. Fides Et Ratio [online]. 2018, vol.15, n.15, pp. 151-170. ISSN 2071-081X.

Abstract The present research pretends to know how the concern of the State, businesses and people for environmental protection, has stimulated the formulation of ecological policies in the last years. In the business world, the origin, evolution and application of green marketing has benefited the businesses that have implemented it, creating new needs for customers and becoming a competitive advantage. For the research, an exhaustive bibliographic review was carried out about the origins of green marketing, the type of customer and consumer and the business benefits derived from the application of environmental market strategies.

Palavras-chave : Green marketing; policies; strategies; consumer.